Sandcroft Avenue Limited values your privacy. This privacy policy is to let you know how we look after your personal information.  Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. 


This includes what you tell us about yourself, what we learn by having you as a user, and the choices you give us about what marketing you want us to send you. This policy also tells you about your privacy rights and how the law protects you.


Sandcroft Avenue Limited may change this policy occasionally by updating this page. You should check this page from time to time to ensure that you are happy with any changes.


1. Our Privacy Promise
We promise to keep your data safe and private. We promise not to sell your data and to give you ways to manage and review your marketing choices at any time.


2. When we collect information about you
We may collect personal information from you during your use of the website, such as when you register to receive the newsletter. Additionally, we may collect information via implicit data capture measures when you visit the website, such as studying which pages you read the most.


3. What information we collect about you 
The type of information we may collect includes:  
Email address 


4. What we do with your personal information
Sandcroft Avenue will use your personal information to send you a newsletter relating to third party offers as listed on the Fitness United website or to share marketing communications that we believe may be of interest to you.  We engage in this activity with your consent, or on the basis of legitimate interest.


To send promotional emails regarding new products, special offers, community posts, new website features and improvements, services available. You can opt out of marketing at any time by contacting


5. Who we share your information with
Except with your expressly given consent, we will only share your personal information as described in this Privacy Policy.

Third Party Service Providers

In order to provide our service, we may need to provide your information to our trusted third party service provider, for example:  Our marketing, sales and market/customer research service providers, including our CRM tools


If you would like further information on the specific service providers we share your information with, please do contact us on


Unless otherwise described in this Policy, we may also share the information that we collect from you through the website with affiliates, agents, contractors, employees, and other service providers, and also according to law, at the request of a law enforcement agency or in compliance with any court order.


As we continue to develop the service we may sell, buy, merge or partner with other companies or businesses, or sell some or all of our assets. In such transactions or where there is any change of control of Sandcroft Avenue Limited, personal information may be among the transferred assets.


We will not sell, distribute or lease your personal information to third parties unless we have your permission, are required by law to do so or it is required for the provision of our services as detailed above. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.


6. Security
Data security is of great importance to us. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure data collected via this website.


7. Links to other websites
Our website may contain links to other websites. It is important to note that once you have used these links to leave our site, we do not have any control over those other websites. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting these sites and these sites are not governed by this privacy policy.


8. Cookies and Tracking
When you visit you may notice some cookies that aren't related to Fitness United or Sandcroft Avenue Limited itself. We don't control the setting of these cookies and we suggest you check the third-party websites for more information about their cookies and how to manage them.


You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our websites may become inaccessible or not function properly.


9. Your rights
The following is a list of the rights you have under Data Protection legislation. Not all these rights apply in all circumstances.


The Right to be Informed
You have the right to be informed in a concise, transparent, intelligible, and easily accessible way about how we use your personal information.

The Right of Access
You can make what is called a subject access request for a copy of the information we hold about you.

The Right to Rectification or Correction
You have the right to have inaccurate information corrected and incomplete information completed. If the information we need to deliver our services to you changes, please tell us about this as soon as possible. If you would like to review, correct or update personal information that has been previously provided to us by you, you may log in to your account, click on “Settings” and update your information. For example, if you would like to change your email address or phone number.


The Right to Restrict Processing
Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you. Where you have provided your consent to the processing of your personal information by Sandcroft Avenue Limited you may withdraw your consent at any time by sending a communication to Sandcroft Avenue Limited specifying which consent you are withdrawing. Please note that the withdrawal of your consent does not affect the lawfulness of any processing activities based on such consent before its withdrawal. Additionally, you have the right to limit the ways in which we use your personal information, in particular where (i) you contest the accuracy of your personal information; (ii) the processing is unlawful and you oppose the erasure of your personal information; (iii) we no longer need your personal information for the purposes of the processing, but you require the information for the establishment, exercise or defence of legal claims; or (iv) you have objected to the processing and pending the verification whether the legitimate grounds of Sandcroft Avenue Limited override your own.


The Right to Data Portability
You have the right in some circumstances to have the data you have provided to us sent to you or provided to another person or business in an electronic machine-readable format.


The Right to Object
You will normally have the right to object to how we intend to use your information based on your individual circumstances. You have an absolute right to object to us using your personal information for the purpose of direct marketing at any time. You can update your communication preferences at any time by contacting


Rights in Relation to Automated Decision Making and Profiling
You are entitled to require Sandcroft Avenue Limited not to process your personal information for certain specific purposes (including profiling) where such processing is based on legitimate interest. If you object to such processing Sandcroft Avenue Limited will no longer process your personal information for these purposes unless we can demonstrate compelling legitimate grounds for such processing or such processing is required for the establishment, exercise or defence of legal claims.


The Right to Erasure
We generally retain your personal information for a period of 3 years after your last active use of our website (in line with our legal obligation to keep order information for this duration for tax, legal reporting and auditing obligations).


You have a right to have some or all of the information we hold about you erased in some circumstances. This is known as the right to be forgotten. If you no longer want us to keep your information, you can request that we erase your personal information and close your Sandcroft Avenue Limited registration. If you have objected or complained about how we have used your information or its accuracy you may not want it to be deleted until your complaint has been resolved. Please note that if you request the erasure of your personal information we may retain some of your personal information as necessary for our legitimate business interests, such as fraud detection and prevention and enhancing safety. 

If you want to exercise any of your rights, please contact the Data Privacy Manager on (FAO Data Privacy Manager) and we will act upon your request within 1 calendar month. Please note that we will only be able to accept a request from the email address the account in question is registered to. If you no longer have access to this email address, we will need you to verify your identity once the request has been received, the 1 month actionable period will start from the date your identity has been successfully verified.

10. Making a complaint
Please let us know if you are unhappy with how we have used your personal information. We would always appreciate the opportunity to resolve your complaint for you in the first instance. You can contact us by emailing You also have the right to complain to the regulator and to lodge an appeal if you are not happy with the outcome of a complaint. In the UK, this is the ICO, who can be contacted here:


11. Revisions to this Privacy Policy
We may revise this privacy policy from time to time. The most current version of this privacy policy will govern our practices for collecting, processing, and disclosing personal data. We will provide notice of any modifications by posting a written notice on our website.


Campaign co-ordinated by Sandcroft Avenue Ltd, Scott House, The Concourse, Waterloo Station, London, SE1 7LY